Strategia di Contenuti e SEO Copywriting

Strategic content planning that attracts, engages, and converts your target audience. Every piece of content serves a purpose in your SEO and business goals.

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What is Content Strategy?

Content strategy is the planning, development, and management of content—written, visual, or multimedia—to achieve specific business and marketing goals. For SEO, it means creating content that attracts search traffic while moving visitors toward conversion.

Effective content strategy goes beyond just writing blog posts. It encompasses understanding your audience's journey, mapping content to each stage of the funnel, and building topical authority through pillar content and topic clusters.

Our approach ensures every piece of content you create serves both users and search engines, maximizing your return on content investment.

Blog Posts

Landing Pages

Guides

Infographics

Topic Cluster Strategy

We build topical authority through strategic pillar content and supporting articles.

Pillar Content

Comprehensive guide covering core topic

Supporting Article 1
Supporting Article 2
Supporting Article 3

Why Milan Businesses Need Content Strategy

Italian consumers are increasingly researching online before making purchasing decisions. Businesses that provide valuable, informative content build trust and capture leads early in the buying journey.

Content also serves as the foundation for other SEO activities. Without quality content, there's nothing to optimize on-page and nothing to earn links for.

Our bilingual team creates content that resonates with both Italian and international audiences, helping Milan businesses expand their reach.

What We Deliver

  • Content audit and gap analysis
  • Editorial calendar (12 months)
  • Topic cluster mapping
  • Content briefs with keywords
  • Content creation (optional)
  • Performance tracking

Frequently Asked Questions

How often should I publish content?

Quality over quantity. We recommend 2-4 high-quality pieces per month rather than daily low-quality posts. Consistency matters more than frequency.

Do you write the content?

We offer both strategy-only and full-service content creation. Our writers specialize in SEO content for Italian and international audiences.

What content types do you create?

Blog posts, landing pages, pillar content, guides, case studies, infographics, and video scripts - all optimized for SEO.

Complete Your Strategy

Ready to Create Content That Converts?

Get a free content audit and discover your content opportunities.

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